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To gather, create, develop, produce, publish, and promote innovative, original and mindful music for the mutual benefit of the artists, the co-operative, and society.
The music we produce and present spans genres and generations, building Toronto’s unique intercultural creative potential to create new and evolutionary forms of music to entertain and inspire positive change in the world.
To connect and support like-minded artists and professionals to increase revenue from music and income for artists.
To provide a hub for people with complementary skills and talents to share collective resources and help create a new kind of music industry.
To bridge between all ethnicities, age groups and cultures to maximize innovation and the potential of the local music community.
ABOUT EvMC
Evolutionary Music Co-Op (EvMC) is a non-profit music and media co-operative designed to enable artists to create conscious music that can be shared with fans, community members, and organizations who value music as a tool for inspiration, change and healing. The music we produce and present spans genres and generations, building Toronto’s unique intercultural creative potential to create new and evolutionary forms of music to entertain and inspire positive change in the world.
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TORONTO music collective, that aims to change the paradigm of the music industry.
Our goals are to help improve the lives and business of musicians, artists, studios, venues and music lovers, by operating an organization based on cooperation and collaboration instead of competition. We want to bring high quality, original and conscious music to the world, both recorded, on video and live.
We are doing this by building a hub where music industry professionals, artists, creatives and web/tech experts utilize modern online techniques. With our members' combined databases we can maximize potential exposure and revenues for all involved. This method entails finding, engaging and building 'True Fans' for our artists.
We welcome music of all styles, including Djs, EDM artists and unique music yet undefined. EvMc is a Big Idea. We believe that when you own something you take greater care of it, so we adopted the Co-op model. With EvMc, we will all own it and all benefit from its successes. And as a Co-op, we can't be taken over or bought out!
ECONOMIC
principles
Investing time and resources in the co-operative to generate
equity, provide income and/or enhance quality of life for all its members. Maximizing market share and enhancing the local arts economy by providing multiple avenues for delivering more diverse forms of conscious music to more diverse communities of music lovers. Based on a co-op financial structure and governance process designed to produce maximum mutual benefit, respect for human rights, accountability, efficiency and transparency for all EvMC members.
